Digital wars: Apple vs Google Vs Microsoft


Lastly, what were the biggest surprises for you as you researched and wrote this?

I knew a lot of the Apple stuff because I’d followed it closely, and ditto with Google. Really what did surprise me was the number of times that Microsoft had winning solutions but through a combination of inertia and internal fighting managed to dissipate its chances. Things like owning a company which could do essentially what Google’s AdWords did; turning down the Overture purchase; trying to mimic the iPod with the Zune; and a lot of the mess around Windows Mobile, which in effect had to be taken out the back and shot, because it had become so unwieldy. In retrospect, the other surprising thing is how quickly a lead can vanish — look at RIM, which used to dominate smartphones (in the US) and is now on a dangerous slide. Technology moves fast; if you’re not thinking a couple of years ahead, you’re already behind.

Charles Arthur, Author of Digital Wars: Apple, Google, Microsoft and Battle for the Internet


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