Distraction Virus

Internet distractions evolve to become ever more “distracting” all the time — like a virus. Distractions now “seek you out.”
Distractions mask the toll they take on productivity. Everyone finishes up their work days exhausted, but how much of that exhaustion is from real work, how much from the mental effort of fighting off distractions and how much from the indulgence of distractions?

Pundits like me are constantly talking about Facebook, Twitter, blogs and humor sites, not to mention old standbys like e-mail and IM. One gets the impression that we should be “following” these things all day long, and many do. So when does the work get done? When do entrepreneurs start and manage their businesses? When do writers write that novel? When do IT professionals keep the trains running on time? When does anyone do anything?

The need for “attention,” rather than “hard work,” as the centerpiece of the new work ethic has arisen along with the rise of distractions carried on the wings of Internet protocol. In one generation, we’ve gone from a total separation of “work” from “non-work” to one in which both work and play are always sitting right in front of us.

Source: Attention Control

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