Color Founder Bill Nguyen explains reasons behind poor experience and not so favorable early reviews

BI: Some of the first reviews of the product have been pretty rough. I think that’s because there’s not a lot users and not a lot of data in there yet. Are you seeing a chicken and egg problem here?

BN: We tried our best — and we can always do better — but we tried to tell people “don’t use this alone, it’s not very fun.” If you download the app with someone else and they’re right next to you, you’re going to have an amazing experience because literally everything you see that they capture on their camera you’ll have on your camera. It’s a completely surreal experience.

Today when you and I go to an event and take pictures on our phone, we’re uploading to a service on the Web and people view them, but it’s as if we were never together at all, it’s a two uncorrelated events. With our application, when you launch that application with other people, it’s intimate, you’re part of a group of people.

But I think those reviews are all really accurate and great. We did a poor job of telling people “don’t use this alone, or it’s kind of pointless.”

BI: Do you expect that your ratings on iTunes will go up as more people download and test it out?

BN: Number one, more people will come on. Number two, once we do a better job explaining how it works.

We could have done a way better job of creating a tutorial. We did a lot of the UI things that will be the right paradigms early, but they’re a little bit challenging right now. Like not having labels — that’s because we want to be international from day one.

But it’s crazy, the usage has been insane. And the ratings on iTunes are really weird always, I look at the number of reviews and it’s not even one tenth of 1% of the number of downloads we’ve gotten

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